Sunday, June 29, 2008

A review on a post on e-tailing from E-Commerce blog

E-tailing is known as electronic retailing which deals with selling products and services via the Internet. That are many companies using e-tailing to sell their products through Internet.

Walmart.com is the website created by Wal-Mart. It aims to provide consumers to easy access to Wal-Mart store. Walmart.com provides online shopping feature to bring customers the best shopping experience on the Internet. It provides a great selection of high quality merchandise, friendly service and low prices on purchase product.


http://www.walmart.com/

Walmart.com has launched a new program “Site-to-Store” in the website. This program allows customers order products via Internet and have the orders being delivered to the nearest Wal-Mart store for free. Therefore, customers can get the product in shorter time.



In order to know the favorable products of customers, Walmart.com was introduced “Products and Merchandise Rating and Review Systems”. These systems allow customers give rating and review on the product that they had bought. The rating systems were implemented as a strategy to increase customers’ loyalty and stickiness of the website. The larger website such as Amazon and eBay also implemented these systems because these systems enable Wal-Mart to interact with its customers and understand their needs.

Besides that, Walmart.com also provides a “Wish List” system. The purpose of using wish list is allowed the customer’s family and friends are able to buy a perfect gift to the customer that he wants and the guests are able to get the lower cost in buying the gift. Wal-Mart will allow the customer’s guests access to the wish list either online or through a Wal-Mart store in order to get better understanding on the customer need.

Walmart.com is a successful website that has implemented e-tailing. These systems have help to increase the sales of Wal-Mart.

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